At Yoru Marketing, we almost exclusively talk to eCommerce entrepreneurs every day. You’ll find us talking with business owners about how difficult it can be to scale a Shopify store to reach bigger numbers on any given day.
Simply put, you’ll need to think about marketing and customer acquisition differently if you want to jump to a higher level, but there are some operational issues that you’ll need to sort out too. If you’re interested in transitioning your side hustle into a successful full-time business, let’s talk about some of the ins and outs.
First, if you’ve been making around $20k – 30k per month, then it’s likely you’re putting about 15% – 25% towards your bottom line. Innovative entrepreneurs will use that money to fund new inventory and budget for their latest marketing initiatives. Successful business owners will allocate most, if not all, of that percentage toward marketing and driving new customer acquisition.
Are you curious about where to put those funds and where to invest them? This post will dive into things you need to focus on and put real time and effort into to take your Shopify store to the next level.
How To Scale Your Shopify Store
Ready to scale your shopify store and see improvement? Start with SEO.
Start With SEO
If you’re here, then you already know that eCommerce SEO can be tricky. Not only do you need to figure out how to build legitimate backlinks to your website, but you also need a plan of attack for the ever-changing SERPs (Search Engine Results Pages).
More often than not, when you see your rankings decrease, it’s because search intent has changed. As eCommerce experts, we see more and more that search results aren’t including product pages and are leaning more towards the top of the funnel content that is educational.
However, we know this kind of shift in your marketing can take a lot of time and effort. Creating and optimizing content and promoting links and social signals can be a huge undertaking.
If you want to scale your SEO correctly, you’ll need a process in place for several things. First, you’ll need to perform keyword research and optimize your pages consistently. You’ll also need to be creating new content regularly. In addition, it’s a good idea to monitor competitor backlinks, which pages are getting clicked on, and what they are using for anchor text.
This information will help you secure the same or similar links that your competition is generating and help you find new ways to get links they are missing out on.
Grow Your Email List
One essential thing on your list of how to scale your Shopify store is growing your email list faster. Plenty of well-established websites fail to collect emails and miss out on sales opportunities. Some ways you can increase your prospect list more quickly are:
- First, implement some form of email capture on your website.
- Test your capture offer — this could be a ‘buy one get one’ promo code, initial purchase discount, a product giveaway, etc.
- Test your creative assets with your offer using opt-in tools to help you find the right combination to increase your email capture rates.
The bottom line with using emails to scale your Shopify store is to do something with the emails you get. Don’t collect them for the sake of collecting. If your email list isn’t hearing from you at least once or twice a month, they will likely unsubscribe or start marking you as spam.
Instead, work on dialing in your email marketing program to nurture potential clients to buy from you or encourage past clients to buy from you again.
Collect Those Affiliates
You’re likely already familiar with influencers and influencer marketing. Unfortunately, this marketing style can be challenging to track and it’s hard to tell if they actually provide ROI. However, implementing an affiliate program is more manageable and it’s easier to see how much each affiliate is bringing in.
If you really want to scale your Shopify store, you’ll want to enlist affiliates to help you push your product — in exchange for a commission on sales generated by them and their audience. These could also be brand ambassadors; individuals who have an engaged audience and will push your products on a regular basis.
You can track how much revenue your affiliates are bringing in by providing them with unique promo codes that are specific to each affiliate. You can also employ trackable links with affiliate software that can help you monitor click rates and conversions.
Gain More Potential Customers Through Better Content
It is very important to produce content assets that educate and nurture potential customers while they make purchase decisions. This means you need to understand the entire customer journey. You should know who your customers are, what they value, how they do research, how they like to buy, and more.
When you know your target audience, it should be easy to create robust content pieces or blog posts to help educate them and lead them to your products and services. (That’s why you should follow our Yoru Marketing blog for weekly content on PPC, eCommerce, and Google Ads!)
By creating and promoting valuable assets, potential customers can come in at the top of the funnel well educated, making them more inclined to choose your brand and product offering. If for some reason, they don’t convert right away, you can layer in retargeting campaigns and strategies targeted toward cart abandonment which can help convert your customer later.
Decrease Cart and Website Abandonment
We see eCommerce businesses leave a TON of money on the table when they ignore site abandonment issues. If it seems like potential customers are looking at your product pages but not adding them to the cart or if they add items but never end up paying for them, you likely have some issues to work out.
Two easy ways to recover some of that lost revenue are to use customized abandoned cart emails or exit popups. For abandoned cart emails, try to set up a trigger around 5-6 hours after your customer left your site. Then, set up a drip system where emails get sent out over several days. They should offer customers a discount code or another promotion that will entice them to come back and finish the checkout process.
With exit-intent pop-ups, the goal is to help convert potential customers who haven’t made it to the checkout process. You can employ several tools that will trigger a pop-up when their technology detects when the user is going to exit your website. These pops will likely include a discount offer to tempt them into staying and buying.
Improve Site Mobility
Have you dug into Google Analytics lately? Do you know where your traffic is coming from? Mobile traffic is the top driver for most of our clients (and for us). Though most Shopify themes are mobile-friendly, they can still use some updating and tinkering.
Make a plan to regularly go through your website on your phone or tablet. Look out for:
- Whether or not it’s easy to read through your content
- How easy it is to find what you’re looking for in the drop-down navigation
- How quickly you can add a product to your car and check out
Taking time to go through your site yourself can help you locate glaring issues to pass on to your developers to get fixed and give you ideas on improving the user experience — which often leads to more conversions.
See How My Agency Can 10x Your Brand's Sales With Google Ads
Google Ads – effective targeting and scaling methods for ROI.
Bing Ads – dominating the market of a fairly untouched platform.
Facebook Ads (Retargeting) – helping stop the leaks from all sides of the bucket, especially with retargeting.
Improve Website Conversion Rates (Mobile & Desktop)
The last thing on our list of how to scale your Shopify store is figuring out how to improve your overall conversion rates. Did you know that JUST by improvising your eCommerce brand’s conversion rate by 1% could lead to astronomical gains in revenue? Improving these rates starts with running conversion rate optimization tests on your website.
Tools like Google Optimize can help you test different elements of your product pages, shopping cart, and even your checkout pages. These tests often analyze page headlines, product descriptions, product images placement, add-to-cart buttons, one-click purchase points, and more.
Improving conversion rates is often the most challenging part of the process because testing all of your efforts is time-consuming — but it could be precisely what you need to scale your business in a powerful way.
As you can see, learning to scale your Shopify store can be tedious and it’s an ongoing journey. Hopefully, by this point, you have some good ideas and a bit of a roadmap on how to scale – or at least now you’ll start thinking about the process.
Are you looking for help? We would love to be your trusted partner for growing your business. So reach out to us today and let us set up a consultation to answer your questions, give you advice, and help you find a strategy to increase your ROI.