Having an eCommerce business that you spent countless hours and tons of energy, effort, and money on come to a screeching halt is never ideal. Unfortunately, this happens more often than we’d like.
In order to prevent such a scenario from occurring, it’s important to know why it even happens in the first place. In my opinion (and experience), it’s always safer to learn from other’s mistakes than to do it on your own.
Let’s find out exactly what makes these Shopify brands fail.
See How My Agency Can 10x Your Brand's Sales With Google Ads
Google Ads – effective targeting and scaling methods for ROI.
Bing Ads – dominating the market of a fairly untouched platform.
Facebook Ads (Retargeting) – helping stop the leaks from all sides of the bucket, especially with retargeting.
Now there are really only three real main reasons Shopify stores fail. Truth be told, at the end of the day, it doesn’t really matter what kind of amazing website you have laid out or what kind of amazing PPC ad strategy you may have got going on.
If your products aren’t the right kind of products or if they’re not really desired by the audience, especially with Google ads, your Shopify store is going to fail. This is the number one reason why the majority fail.
Make sure that the products you want to sell are actually wanted by the audience. I always go back to my spaceship example for this topic; if nobody is searching for keywords related to “spaceship” or “buy spaceship”, it doesn’t matter if you’re selling one for $5 – nobody is going to buy. Proper keyword research is necessary in order to figure out exactly what your audience wants and it’s your duty as an eCommerce store owner to give your audience what they really want.
And this brings me to the second reason why MOST eCommerce brands fail: seasonality. Seasonality is one of the biggest issues simply because all eCommerce store owners feel like their products are the best in the world and they’re never going to die out. Unfortunately, this is far from the truth because if you try to sell an air conditioner in the summertime it is going to sell however, if you try to sell that same air conditioner in the winter time, it’ll be a waste of your money.
You need to really sit down and think if your PPC strategy is the issue for your low performance or if it’s something completely different. Think about the trends. Do your products do well during certain times of the year? Should budgets and bids be at this level right now?
Always ensure your marketing spend is going towards the right campaigns and products.
This brings me to the final point of the list which is just relying on ads. If you have an amazing product you do need to run ads but if you only rely on ads for traffic it is going to fail. It’s similar to putting all your eggs in one basket – not really ideal.
Many of our Google Ads clients are not running Google Ads, but they’re actively advertising on Facebook, Pinterest, and even Tik Tok. Does your eCommerce business do the same?
Make sure to have a presence on multiple platforms and throw in SEO into the mix to get a well rounded and ultra-powerful business.
To see these reasons in video format, watch this:
You can also contact us and book a free call with our team (if you’re doing $30,000+ per month) to see if we can possibly help you prevent these mistakes and scale with Google Ads.