How To Use ChatGPT With Google Ads To Scale Your Ecommerce Brand
In the world we live in, artificial intelligence and other kinds of softwares that automate tasks have become the standard. A simple search on Youtube regarding “scaling your eCommerce brand” will provide dozens of Youtubers talking about eCom brand automation and such.
But exactly how do we use such AI to our benefit and actually grow our eCommerce brands without sacrificing quality?
In this article, we’ll dive deep into the power of AI, specifically ChatGPT, and my entire strategy on how I’m using it to scale all my own and client eCommerce brands.
But first, let’s understand how this even relates to eCommerce in the first place.
What is ChatGPT?
In the later portion of 2022, a company called ‘OpenAi’ released an online human-like robot called ChatGPT. This software was essentially designed to engage in a dialogue with any user based on how real humans interact.
However, due to the highly advanced technology, a lot of eCommerce store owners began using this tool to provide instructions for certain tasks they need done.
And because the tool was designed to mimic human interactions, it started to provide responses that were thoroughly researched and based on facts. This also included actually doing the tasks based on the prompt provided.
For example, if you told the software to “Find search engine optimized keywords for the product “Mole Remover Pen”, it’ll do exactly that.
Strategy Overview
The sheer intelligence of ChatGPT is insane.
Infact, I would even say the tool has a higher IQ and ability to perform everyday tasks than a normal team member.
So here are the few ways I’m using ChatGPT across multiple eCommerce brands:
- Keyword Research
- Product Descriptions
- Product Titles
- Blog Posts
- Ad Copy
Let’s dive deep into each strategy.
Keyword Research
I gave an example earlier where I wrote a simple phrase that instructed ChatGPT to find me some good keywords for my products.
But the reality is, this phrase can be mixed and matched as needed.
And the possibilities of outcomes from the software are essentially endless.
The best way to have ChatGPT do accurate keyword research for you is to improve the asking phrase.
I’ve been personally asking for buying intent or long-tail / medium-tail keywords and finding better success.
Once keyword research has been finished, it’s as simple as plugging these back into the tool for product descriptions, which we’ll cover shortly.
Alternatively, another strategic approach you can take is to use these provided keywords as a foundation to then create your own customized descriptions, product titles, and more.
Product Descriptions
The next strategic approach towards using ChatGPT to further increase your brand’s sales is to have it write your descriptions.
Now, this strategy sounded a little crazy to me.
Not only does this take out the creativity from product descriptions, but it risks making the description sound robotic and unappealing.
However, as I used the software more, I actually realized that you can include phrases like “Make the description witty, entertaining, and funny.” to outdo the robotic effect.
So let’s go back to our Mole Removal Pen example. If we needed a description written for it with ChatGPT, we would write:
Write a 200 word description for the “Mole Removal Pen” and make it funny, entertaining, and witty.
Not only would this output a description that follows directions properly, but it’ll also have it done in proper English & grammar for you.
A true time, money, and energy saver for the majority of the eCommerce brands out there.
But at the end of the day, you must understand that this is a robot doing the talking. And while it may apply its database as much as it possibly can, it does not replace the customizations of a human.
With this in mind, I’ve slightly modified the way I’m having the tool write product descriptions.
Any new or unproven product launch will have a description written by ChatGPT.
As soon as the product proves itself via sales in any way, shape, or form, I’ll have a team member write an “optimized” description.
Simple strategy that’ll help keep the systems in place and sales improving.
Product Titles
With product titles, the strategy changes a bit.
And this is entirely due to the fact that AI has its own limitations. While it can provide a well-written product description, it cannot do the same with product titles.
At least, not exactly.
The best way to get ChatGPT on your side when it comes to product titles is to provide it search engine optimized keywords in a bullet point format.
And if you used ChatGPT to get those keywords as mentioned in the first strategy, this should be pretty simple.
For best results here, it’s crucial to be as specific as possible when it comes to the prompt. Ideally, you want to come up with your own general title first and then ask the software to find more similar ones.
But regardless of what you do, ensure that you optimize it for the reader as well as the algorithm.
Blog Posts
Another word related task that ChatGPT can completely take over for you is blog post writing.
With the eCommerce world moving more towards organic forms of traffic, this move seems like a no brainer.
Especially if you don’t have any kinds of blog posts to begin with.
But in case you do, you know just how expensive blog post writers can be. Especially when the blog posts become more intricate and detailed.
Before you get all excited to fire your current blog post writer for your eCommerce brand, hear me out. There are, unfortunately, some downfalls to using ChatGPT for blog posts.
One is that the tool does not exceed 500 word posts as it contains only that much amount of information at the moment.
The second downfall is that some of the information the tool provides may be just based off of online directories, some which may not be fully accurate.
But in no way does this diminish the usefulness of ChatGPT for blog posts.
Personally, I’ve begun implementing it for eCommerce brands under my Google ads agency as a starting point.
This essentially means our team will be using ChatGPT to get a general idea of how to frame and word our posts. From there, it would be a matter of writing something customized and unique.
The better the initial sentence when it comes to instructing the tool on what to do, the better the outcome.
Ad Copy
I saved the best for last.
Ad copy.
A robot writing an entire ad copy for your eCommerce brand.
While it may not sound entirely smart to have AI start creating your ads for you, it can actually lead to massive growth & scale for your eCommerce brand.
And technically, eCommerce store owners already massively use AI to run their campaigns.
I’m referring to things like Performance Max campaigns with Google Ads or Advantage+ with Facebook ads.
So it makes sense to use ChatGPT to create some compelling ad copies.
The question is; how do we do it properly?
The strategy for using ChatGPT for ad copies is fairly simple and similar to what we have already done for the other parts.
It’s as simple as giving a few set of instructions to the software that are specific and detailed according to your needs.
An example of this would be:
Write an emotion filled and interesting ad copy that talks about why someone should buy our wooden beds. Make it funny and entertaining with no more than 90 characters.
Simple. Straightforward. Direct.
And you’ll be surprised to see some of the copies the tool came up with.
Again, the key here is to not just pick the first copy that comes up but to spend time analyzing and studying the results along with some of your own.
When it comes to ad copies, I’m personally using it as a starting point to get more viable options, similar to what I did with product titles.
Final Thoughts On ChatGPT + Ecommerce
Simply put, there’s still a lot of uncertainty around AI and tools like ChatGPT.
They’re definitely not perfect and prone to errors an average human could potentially catch right away but nonetheless, they’re a step in the right direction.
If properly implemented and aligned with your eCommerce brand, the growth can be immeasurable.
It just comes down to strategizing with the tool rather than just forcing the tool to do all the work.
Just like any strategy you would implement, it’s all about:
Testing.
Optimizing.
And then scaling.
If your eCommerce brand is currently doing $40k+ per month and you want to scale to the next level with Google ads, let’s work together.
Schedule a FREE call with me and let’s see if we’re a good fit.
