The Bing Ads Agency No One Has Ever Seen Before
Since we’re one of the first eCommerce Google Ads Agency and BEST eCommerce Bing Ads agencies out there, it’s our duty to create jaw-dropping PPC campaigns for your brand.
Bing ads are wildly talked about but barely used due to lack of resources. After spending thousands of dollars running them on our own brands, we learned a thing or two about them; enough to help you expand onto the platform.
We're simply the #1 Bing Ads Agency because we have only a few channels we focus on; Google Ads, Bing Ads, and Facebook Ads (retargeting only). This lets us master our craft day in and day out.
When we begin working with you, we have only one goal in mind; stretch that ROI that you're getting from Bing Ads through the roof. We'll try different working strategies until we come across one your ad account responds to the best.
Bing Ads Agency - Ad Management by Yoru Marketing
Your Google Ads are delivering results, but many ecommerce brands are missing out on extra profitable traffic by not using Bing. Or maybe you tried Bing Ads yourself and the results felt disappointing — higher costs, poor targeting, or just not enough sales. A Bing Ads agency that specialises in ecommerce can change that. At Yoru Marketing we manage Bing (Microsoft Ads) campaigns exclusively for online stores and lead generation businesses. Our founder still runs his own ecommerce brands, so we know exactly how to make Bing deliver profitable growth instead of another disappointing channel.
Why You Need a Bing Ads Agency for Scalable Growth
Bing Ad agency
Bing Ads agency
What Does a Bing Ads Agency Do
Bing Ads agency work focuses on driving qualified traffic and sales on Microsoft Ads (formerly Bing Ads) for businesses that want lower competition and better ROI than Google alone.
We build and optimise search campaigns, shopping campaigns, and audience targeting using Microsoft’s unique data sources. This includes importing your Google campaigns efficiently, setting up remarketing lists, and using expanded keywords to reach people who search on Bing, Yahoo, and AOL. For ecommerce brands we optimise product feeds so Shopping ads show accurate pricing and availability. We also layer in audience targeting based on LinkedIn-style professional data, in-market segments, and your own customer lists. The goal is simple: get more sales at a lower CPC than you see on Google.
Bing Ads Agency Services: What’s Included
Bing Ads agency services at Yoru Marketing include full campaign management across search, shopping, and audience networks. We handle campaign import from Google Ads, feed optimisation for Shopping, and creation of remarketing lists using your customer data.
We set up expanded keywords, negative keyword lists updated weekly, and bidding strategies that protect margins. Audience targeting uses Microsoft’s rich data — in-market, affinity, and custom segments. Conversion tracking is built properly with Microsoft Tag and GA4 integration. Budget allocation shifts based on real performance, and you receive weekly optimisation updates plus a clear dashboard.
Our Approach as a Bing Ads Agency
Bing Ad agency engagements start with a full audit of your current Microsoft Ads account (or setting one up from scratch), Google campaign import readiness, and product feed health. In the first two weeks we import winning campaigns, clean the feed, and build audience layers using your first-party data. We launch in short sprints — testing bidding strategies and audience combinations at the same time. Then we settle into weekly optimisation: adjusting bids by margin and search term performance, refreshing negative keywords, and expanding winning audiences. Every change is logged so you see exactly why we increased spend on one segment or paused another. It’s the same disciplined process we use on our own ecommerce brands.
How Our Bing Ad Agency Improves ROI and Lowers CPC
Bing Ads agency teams improve ROI by taking advantage of Bing’s lower competition. We typically see CPC 20–35% lower than Google for the same keywords. We refine imported campaigns with tighter match types and negative keywords, then layer audience bids that boost high-value segments. For ecommerce we split Shopping campaigns by margin tiers so high-profit products get aggressive bidding. One of our automotive clients scaled to 18.55× ROAS on a $118,000 sales period partly through strong Bing performance after proper import and audience work. The combination of lower CPC and precise targeting often lifts overall blended ROI significantly.
Bing Ads vs Google Ads: Which Platform Is Right for You
Bing Ad agency experience shows Bing works best as a strong complement to Google, not a replacement. Google gives massive volume; Bing delivers lower CPC and often higher intent from older, higher-income audiences. Many ecommerce brands see better ROAS on Bing for certain categories like automotive, home goods, and B2B-adjacent products. We recommend running both platforms together. Import your Google campaigns to Bing as a starting point, then optimise separately. This approach reduces overall blended CPC while increasing total reach. Brands that ignore Bing usually leave 15–30% potential revenue untapped.
Microsoft Ads Audience Targeting and Unique Advantages
Bing Ads agency work shines when you use Microsoft’s audience tools properly. Unlike Google, Bing pulls rich professional data — job title, industry, company size — plus strong in-market and affinity segments. You can target people researching specific products while they browse Microsoft properties, LinkedIn, or Outlook. For ecommerce we combine remarketing lists with these audiences to reach past visitors with higher bids. This precision often delivers stronger conversion rates at lower cost. We also use customer match uploads so your existing buyers and high-LTV customers get priority. These unique advantages are why smart brands add Bing instead of putting all budget into Google.
Bing Ads Agency for Ecommerce and Lead Generation Businesses
Bing Ads agency services work well for both ecommerce stores and lead generation businesses. For Shopify and WooCommerce stores we optimise product feeds and run Shopping campaigns with margin-based bidding. For lead gen we focus on search campaigns with tight keyword control and audience targeting that reaches decision-makers. The campaign structures differ slightly by goal, but the approach stays the same: import from Google where possible, refine for Bing’s auction, and layer smart audiences. Many of our clients run profitable Bing campaigns alongside Google and Meta, using the lower CPC to stretch budgets further.
Results You Can Expect from a Bing Ads Agency
Bing Ad agency clients typically see meaningful contribution from Bing within 4–8 weeks once campaigns are optimised. Our founder’s own ecommerce brand has generated over $1.5M in sales at 4.64 ROAS across platforms, including strong Bing performance. Other results include an automotive brand hitting 18.55× ROAS on $118k in sales and a jewelry brand reaching 11.27 ROAS in a short period. These numbers come from clean imports, audience layering, and weekly optimisation — the same process every client receives.
Bing Ads Agency Pricing and Engagement Models
Bing Ads agency pricing starts with a monthly retainer based on your ad spend and account complexity. For moderate spend levels the fee covers full management, campaign imports, feed work, and audience optimisation. Larger budgets can include a performance component tied to incremental results. No long contracts and no hidden setup fees. We keep terms flexible because we only win when your Bing campaigns deliver real profitable growth.
How to Choose the Right Bing Ads Agency
Ask agencies how they handle Google-to-Bing campaign imports and how they use Microsoft’s audience data. Find out their process for negative keyword management and how quickly they adjust bids based on margin. General agencies treat Bing like a side project. A proper Bing Ads agency talks specifically about feed optimisation, audience layering, and lowering blended CPC while protecting ROI. Choose the one that clearly understands both platforms and your ecommerce realities.
Bing Ads Agency Reporting and KPIs That Matter
Bing Ads agency reporting should be clear and actionable. You receive a weekly summary plus access to a live dashboard showing ROAS, CPC, CPA, impression share, and audience performance. We track search term reports closely, conversion value by campaign, and margin-protected ROI. For ecommerce we also monitor feed impression share and out-of-stock impact. All data is transparent and owned by you — built with Microsoft Ads reporting and GA4 integration.
Why Choose Yoru Marketing as Your Bing Ads Agency
You’ve likely seen agencies that dabble in Bing without real expertise or treat it as an afterthought. We don’t. Our founder runs his own ecommerce stores and we focus only on channels that actually move the needle for online brands — Google, Bing, and Meta retargeting. Book a free strategy call today. We’ll audit your current setup (or help you start on Bing), show where you can gain from lower CPC and better targeting, and outline a clear plan to make Bing a profitable part of your growth.
We understand just how much effort and man-power goes into handling an eCommerce brand.
Let us work with you and take some of that responsibility off your shoulders. Not only will this help you focus on other parts of the business, but it’ll also make it easier for you to scale further.
Once we begin working together, the Yoru Marketing team will take care of all the Bing Ads management (along with Facebook Ads retargeting and Google Ads management) for your brand.
We’re All About Performance
Over here at Yoru Marketing, all we care about is YOU. Your happiness. Your eCommerce brand’s success. Your financial growth. Here’s how we prepare for all of it.
Don’t believe me?
See some of our client results below.
Personal eCommerce brand By Shri Kanase
Jan 01, 2020 to Oct 10, 2021. Over $1.5M in sales at a 4.64 ROAS. All current PPC strategies get tested and run on this eCom brand first. Active to this day.
German Jewelry Brand – Sevora
Nov 15, 2021 to Dec 15, 2021. Yoru Marketing took over right at the beginning of upward trend. Over €40k in sales at a 11.27 ROAS.
USA Dropshipping Client – Warehouses Choice
Jul 12, 2021 to Dec 14, 2021. Over $180k in sales at a 9.42 ROAS. All our winning strategies were implemented on this ad account from the beginning.
USA Toys Brand
– Popitnation
Nov 17, 2021 to Jan 06, 2022. Over $20k in sales at a 6.95 ROAS in an extremely competitive niche.
Australian Health Brand – Private Client
Nov 17, 2021 to Jan 06, 2022. Over $20k in sales at a 6.95 ROAS in an extremely competitive niche.
Automotive Niche eCommerce Brand – Full Send Diesel
Oct 23, 2021 to Dec 25, 2021. $118,000 in sales at a 18.55 ROAS
Commonly Asked Questions
What does a Bing Ads agency actually do differently from a general PPC agency?
A general PPC agency often focuses mainly on Google and treats Bing as a small add-on. A Bing Ads agency like Yoru Marketing optimises specifically for Microsoft Ads — efficient campaign imports from Google, feed optimisation for Shopping, and advanced audience targeting using job function, industry, and in-market data. We refine bids for lower CPC and build remarketing lists that work across Microsoft properties. For ecommerce this means better ROI on many keywords because competition is lower and intent can be higher.
How quickly can a Bing Ads agency improve ROI?
With a clean product feed and proper campaign import, you can see initial improvements in 3–5 weeks as Microsoft’s algorithm gets good data. Stronger ROI lifts of 25–50% often appear within 60–90 days after audience layering and weekly optimisation. Brands with solid Google history usually ramp up faster on Bing. One client saw significant contribution to overall 18.55× ROAS partly through well-managed Bing campaigns in the automotive niche.
Is Bing Ads worth it for ecommerce brands in 2026?
Yes, especially if you want to lower blended CPC and reach additional high-intent buyers. Bing often delivers 20–35% lower CPC than Google for similar terms, and many ecommerce verticals (automotive, home, health) convert very well. A good Bing Ads agency imports your winning Google campaigns and optimises them for Bing’s auction and audience tools, adding 15–30% more paid search revenue without hurting Google performance.
How does a Bing Ad agency handle campaign import from Google Ads?
We use Microsoft’s built-in import tool but then manually refine everything — match types, negative keywords, ad copy, and bidding. We also optimise the product feed for Bing Shopping and add Microsoft-specific audience bids. This prevents common issues like overly broad campaigns or ignored audience signals. The result is a cleaner, more profitable Bing account that complements your Google Ads.
What audience targeting options does a Bing Ads agency use?
Microsoft Ads offers strong professional and in-market targeting — job title, industry, company size, income level, and detailed purchase intent segments. We combine these with your own customer match lists and remarketing audiences. For ecommerce stores this lets us bid higher on past buyers or high-LTV segments while reaching new users researching specific products.
What kind of CPC and ROI can I expect from Bing Ads for my ecommerce store?
Bing typically shows 20–35% lower CPC than Google for the same keywords. ROAS varies by vertical but many mid-market ecommerce brands achieve strong returns, often better than Google on certain categories. We focus on margin-protected ROI, not just volume. Our approach of tight negatives, audience layering, and weekly optimisation has helped brands reach high ROAS numbers like 18.55× in competitive niches.
How is pricing structured for Bing Ads agency services?
We set a monthly retainer based on your Bing ad spend and overall account complexity. The fee covers campaign management, Google imports, feed optimisation, audience work, and weekly reporting. Larger spenders can include a performance incentive. No long contracts — we keep it flexible because sustainable results matter most.
Will a Bing Ads agency manage Bing together with Google Ads?
Yes. Most of our clients run both platforms. We import from Google as a starting point, then optimise each platform separately while keeping a unified view of blended performance. This approach lowers overall CPC and increases total reach without overlap waste.
Commonly Asked Questions
Why are we the best Bings Ads eCom Agency in the U.S?
We're the fastest growing AND the best Google Ads & Bing Ads agency because of our drive towards profitability. We treat profits as the #1 goal for all our clients and set realistic expectations right from the get-go. This lets us achieve the expected results 99% of the time.
Will using our services break the bank?
Our service fees are fully customized on a case to case basis. On average, our fees start at $2,500 as we not only handle Google Ads for you, but also Facebook Ads retargeting and Bing Ads. This is followed by landing page optimizations.
What metrics do we mostly track?
Our team here at Yoru Marketing is trained to extract important data from all metrics however, we do have a few favorites. Some of these include CPC, CPP, ROAS, and Search Impression share. These metrics give us direction.
How do we optimize the Bing Ads campaigns?
We optimize them based on the last 7 days to 21 days worth of data. Bing Ads is a search based platform; it requires time to properly allocate not only the purchases, but also the actual data which the algorithm uses to improve performance.
Why not just run your own eCommerce brands if your strategies work so well?
Our founder, Shri Kanase, has successfully run multiple 7-figure brands and to this day, has stores he runs. In addition, many of our team members are those who have run their own eCom stores in the past.
The strategies which we implement on your ad accounts get tested on our personal brands first. Lower risk for you.
Do we guarantee any kinds of results?
The word' guarantee' is a very strong word and in our opinion, should not be used in business. There are too many unknown factors in business that can change the trajectory of it within seconds. However, we do guarantee that we'll create a realistic goal right from the beginning and use working ad strategies that have worked time and time again after thousands of tests.
This alone increases the overall chances of success to around 99%.
What makes you any different than the gazillion Google Ad agencies out there?
In a marketplace where agencies are boasting their "jack of all trades" culture, we strive to have only one focus: Bing Ads & Google Ads. Not only are we content creators on Google Ads and Bing Ads strategies on Youtube, but we also run our own eCom brands.
This keeps us in direct connection with you, our client, as it gives us a feeling that we're spending our own money when we run your ads.
More personalization to fit your needs and desires and less robotic automation.
How much experience do you have with Google Ads and eCom?
Shri Kanase, our founder, started off his career selling on eBay at a tender age of 12. At the time, he did this to get enough cash for video games. This slowly evolved into him running his own stores and doing over $100k before he reached 20. As of now, Shri Kanase and the entire Yoru Marketing team has over 6 figures of ad spend experience with Google.
Simply put, we live, eat, and breathe Google Ads.
WORK WITH US TODAY
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