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Google Ads Media Buyer & Strategist

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JOB DESCRIPTION

Summary About Yoru Marketing

As a Google ads media buyer, you are responsible for the media buying for our eCommerce clients at Yoru Marketing.

It is fully your duty and responsibility to ensure you’re working towards the set business goals and KPIs (ROAS, CPP, etc.) at all times.

Not only are you fully responsible for the strategy side of things, but you are also responsible for effective & consistent communication with clients.

A complete understanding of the client brands is a MUST here.

There are a lot of processes and decisions you’ll have to take as the media buyer in regards to Google ads.

Our team has established standard operating procedures (SOPs) and systems in place for majority of the tasks but use of your creativity is needed to scale the brands.

Although our team will also be there to guide you through certain tasks, it is ultimately on you as an individual to achieve the goals set by the brands you handle.

Here’s what a great Google ads media buyer looks like:

  • Careful & analytical thinker
  • Flexible with strategy & approach
  • Focus on the smaller things
  • A complete understanding of the Google ads platform
  • Previous experience working with eCommerce brands
  • Result driven marketing

We’re a completely remote team of leaders who have extensive experience with eCommerce & Google ads.

Not only are we HIGH achievers, but we push each other to the limit and have only one goal in mind:

Create the BEST eCommerce Google ads agency.

If you are not used to pushing yourself to the limit and going all in, this may not be an ideal work environment for you.

But if you’re ready to grow the MOST you’ve ever grown and join a team with a goal in mind, read on.

Media Buying Responsibilities

  • Represent and Promote Team Values:
    • As a leader of value, you are required to follow our four values at all times and ensure your fellow comrades are doing the same:
      • Compassion
      • Faith
      • Honesty
      • Responsibility
  • Media Buying
    • You will be responsible for everything Google ads related:
      • Launching shopping, search, Performance max, display, discovery, or Youtube campaigns as necessary
  • Projections
    • We implement 3 month, 6 month, and 12 month goals for all ongoing client corporations.
      • It’s your responsibility to come up with realistic metrics for these time periods after doing research into client brands & ad accounts
  • Client Communications
    • Regular client communication is a necessity to a positive relationship.
      • It’s your duty to communicate regularly with our clients.
        • To ensure they’re aware of what’s going on at all times, both good & bad.
      • You must also be able to de-escalate client concerns and other challenging situations.
        • Excellent communication & conflict-resolution skills are a MUST.
  • System Management and Improvement:
    • We have multiple standard operating procedures in place designed to help you focus on what you do best: run Google ads.
      • As a media buyer within our agency, you are required to:
        • Follow & abide by our SOPs at all times
        • Contribute in the development of further new SOPs as needed

Primary Objectives

  • Create and run Google ads campaigns based on strategy you create
  • Communicate fluently with clients (written & verbal)
  • Monitor data daily
  • Create weekly reports on overall performance
  • Understand search intent and create well-written and compelling search ads
  • Understand SEO + Research SEO keywords
  • Deliver success to clients
  • Improve the product feed as needed

Qualifications & Things We’ll Love About You

  • HOLISTIC UNDERSTANDING OF E-COMMERCE BRANDS & GROWTH
  • DIRECT EXPERIENCE
    • Experience with Google ads for DTC products.
    • 1+ Year of experience in media buying
    • Over $100,000 in Google ads spend
    • Experience working remotely
    • Proven Track Record of success (relevant and recent case studies)
  • THINKS AND ACTS STRATEGICALLY
  • COMMUNICATION
    • Excellent English written & verbal communication skills.
    • Ability to relay complex strategy with EXTREME clarity.
    • Communicates proactively, and always closes the loop with leadership.
  • COACHABLE 
    • Coachable and open-minded, with a strong desire to grow personally and professionally.
  • COLLABORATIVE & ADAPTIVE
    • Able to collaborate across the organization. This includes team & external
      partners.
    • Experience successfully working with high-level executives (i.e our partners)
    • Ability to simultaneously balance stressful situations, short deadlines and
      multiple projects, tasks and team members reporting to you.
  • This Job NOT For You If:
    • You are not a high-level media buyer
    • You are not a good communicator
    • You don’t like constructive criticism
    • You are not a team player
    • You don’t align with our company’s core values
    • Not detail-oriented
    • You are a procrastinator
    • You don’t understand eCommerce
    • You are not passionate about personal & company growth

Compensation

  • Starting salary: $300 USD – $650+ USD per ad account per month + % of adspend

Hours

  • Flexible and up to you (but ideally, 9:00 AM – 6:00 PM EST)

Type of Employment

  • A contractor who develops into Full Time so long as the probationary period is passed.

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