VibeRide – Electric Scooters & Skateboards Brand
Description
VibeRide, a growing brand in the electric mobility space, had successfully scaled through Facebook Ads and SEO, generating over $50k per month. However, they faced challenges in establishing authority on Google and achieving profitable sales at a 3.5x+ ROAS.
The Challenge
The Challenge
Despite strong performance on other channels, VibeRide struggled to generate consistent sales through Google Ads. As a new player on Google, they needed a strategy that would not only drive sales but also position them as an authority in the industry. The goal was clear: maximize revenue while keeping acquisition costs low.
When we audited their account, a few key issues stood out:
- No structured Google Ads strategy in place
- Limited historical data to leverage for scaling
- No clear path to profitable, long-term growth
Without a strong foundation, scaling would be impossible. We needed to build the right structure from the ground up.
The Strategy
We implemented a multi-campaign approach focused on efficiency and growth to establish a profitable and scalable system.
This included:
1. Performance Max & Standard Shopping – Driving Consistent, Scalable Revenue
-
- Leveraged Google’s AI-powered Performance Max campaigns to serve ads across multiple channels, ensuring maximum reach.
- Optimized the product feed with detailed descriptions, compelling images, and relevant keywords to improve conversion rates.
- Allocated more spend toward top-performing products while excluding low-performing ones to maximize profitability.
2. Search Ads – Capturing High-Intent Traffic
-
- Created targeted search campaigns using exact match and phrase match keywords to attract potential buyers actively searching for electric scooters and accessories.
- Implemented negative keywords to filter out irrelevant traffic and improve cost efficiency.
- Launched brand protection campaigns to ensure competitors weren’t poaching VibeRide’s traffic (only 20% of budget went here)
3. YouTube Ads – Expanding Brand Awareness & Engaging New Buyers
-
- Produced high-quality video ads showcasing VibeRide’s unique product features and lifestyle appeal.
- Targeted engaged audiences, including previous website visitors and lookalike audiences, to boost conversions.
- Used a mix of in-stream and discovery ads to increase visibility and drive potential customers further down the funnel.
This structured strategy allowed us to:
- Test and optimize product segments to focus on what converts best.
- Allocate more spend to top-performing products to maximize revenue.
- Scale efficiently without overcomplicating the account structure.
- Build a strong foundation instead of force scaling too quickly.
Once we had consistent performance, we expanded the approach and leaned into what worked best, ensuring long-term sustainable growth.
By streamlining our approach and optimizing each campaign type, we achieved outstanding results over six months.
✅ $535,512 in revenue
✅ 4.55x ROAS
✅ $117,755 in ad spend
The Results
Schedule Your Strategy Call
If you run an eCommerce store doing $50k/mo+ and want us to help EXPLODE your results, schedule a call with us.
