Ad Words

In this competitive digital age for eCommerce brands, proper and effective conversion tracking is an absolute MUST. In fact, we believe you should not even be running ads if you have any kinds of doubts about your conversion tracking codes.  Why do we have such strong opinions about conversion tracking codes, specifically for Google ads?

I’m about to say something that could potentially trigger a large part of the audience. Ready? Google Ads is a hard platform to master. Now I say this because I’ve been working solely with Google Ads for the past 3 years and I’ve almost learned something new every single day. I’ve learned many things during

Exactly what should you take note of in 2022 and onwards when it comes to Google Ads? Based on our experience, Google Ads strategies have changed a bit since last year. Here’s what you should do now.

The Google Ads algorithm works in mysterious ways. Or so we thought until recent years. You see, the ad algorithm never really revealed how the algorithm truly works. Sure, they mention the basics such as the bids or the budgets or the ‘quality score’ but exactly how does all this work? How do these values

With the increased number of brands competing like barbarians within the ecosystem, it has become increasingly important to work with the right team. And as eCommerce CEOs, CMOs, or marketing heads, we know the wheels can only begin to churn properly when we take the right approach. And when we have the right strategies in

Google Ads is an ever-changing platform. Updates and new strategies are literally coming out on a weekly basis and as an eCommerce store owner, it’s important to stay up to date. Here are 9 Google Ads eCommerce tips to start 2022 on the right path.

With so many things going on all at once, it can become quite overwhelming very quickly if there’s no strategy in place. This is the same situation this one fashion eCommerce brand found itself in. Decreasing sales. Tons of ad strategies in effect. Little traction. Overwhelmed would be an understatement the CEO, Matthew, felt. Matthew

Google Shopping Ads are the center of a powerful Google ads strategy for just about any eCommerce brand out there. So it makes sense that you figure out what works for your brand the best. But how do you go about the process and where do you figure this out? Before we dive into the

There was a time when I was solely focused on Facebook ads. More towards the beginning of my own eCommerce journey. I still remember how I would focus on finding the best practices for Facebook and the amount of tests I would run to figure things out. As I made my move from Facebook ads