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Shopping Ads Strategies

13 Google Shopping Ads Strategies That’ll Explode Sales

Google Shopping campaigns are the driving force of majority of the eCommerce brands out there in existence today. And it makes sense; shopping ads contribute to 76.4% of retail search and spend and win a whopping 85.3% of all clicks. Pretty impressive – huh? What’s more impressive – or rather disappointing – is that 95% …

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15 tips performance campaigns

15 Tips To Improve And Scale Your Google Ads Performance Max Campaigns 

In November of 2021, Google ads launched an incredible new tool for advertisers and eCommerce businesses. That tool’s name? The ‘Performance Max Campaign’ – or ‘Pmax’ for short.  This new feature was designed to automate basically everything when it came to Google Ads.  With Pmax, Google has removed nearly all potential for human error. You …

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10 Best Google Ads Bidding Strategies For Your E-commerce Business 

10 Best Google Ads Bidding Strategies For Your E-commerce Business 

Google Search operates like an auction house on super speed.  Every minute, it sells millions of items to competing bidders.   Pundits, businesses, and brands outbid each other for the best deals at the auction house.  But, instead of selling fine art, collectibles, and jewelry, the Google auction house sells something different.  Google sells a position …

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Google Ads Recession

How To Run Google Ads Campaigns For Your Ecommerce Brand In A Recession

The US economy is slowing. Markets are in a decline. Inflation is rising. A global recession seems imminent.  No doubt, running your e-commerce brand during a recession or economic downturn can be very scary.  But exactly how do you prepare your eCommerce store for a recession? How do you continue to keep sales flowing in? …

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