The Google Ads Agency That Creates Havoc In The Market
With our proven PPC strategies, your competitors will come to you begging for a share within the market. There’s a reason why we’re the FASTEST growing eCommerce Google Ads agency in the US.
We run ads. Google Ads. Whether you want your eCommerce brand to start using Google Shopping Ads or Google Search Ads, we've got you covered.
Amidst the agencies which offer a large range of specializations and skills, we believe in the art of focus. Instead of attaching onto a variety of different branches, we would rather dangle from one and make sure it's the strongest of all.
We'll not only just handle your Google Ads, but we'll rather make sure all the campaigns running within your ad account are operating at top performance and generating the maximum ROI possible.
Google Ads Agency That Delivers Profitable Growth
Running Google Ads for an ecommerce store can feel overwhelming when costs keep rising and results become inconsistent. You increase budgets expecting more sales, yet ROAS stays flat or drops while CPA climbs. A google ads agency that works only with ecommerce brands can help you regain control. At Yoru Marketing we manage Google Ads exclusively for online stores. Our founder still runs his own ecommerce brands, so every approach we recommend comes from real experience with inventory, margins, and turning ad spend into actual profit.
Why You Need a Google Ads Agency for Business Growth
Google ads marketing agency
Google adwords agency
What Does a Google Ads Agency Do
Google ads agency work goes beyond setting up basic campaigns and hoping the algorithm performs.
A google ads agency specializes in building and managing paid search and shopping campaigns on Google to drive targeted traffic and sales. They handle keyword research, ad creation, bidding strategies, and ongoing optimisation to improve visibility, lower costs, and increase conversions for businesses.
In practice, we optimise product feeds in Google Merchant Center so your Shopping ads show accurate information. We structure Performance Max campaigns with segmented asset groups instead of one broad campaign. We run Search campaigns that protect brand terms at low CPC while expanding into high-intent category keywords. Everything ties back to actual sales and margins, not just clicks or impressions.
Google Ads Agency Services: What’s Included
Google advertising agency services at Yoru Marketing cover the complete Google Ads ecosystem for ecommerce. We manage Search, Shopping, Performance Max, Display, and remarketing campaigns. This includes daily feed optimisation in Google Merchant Center, campaign structure by product margin tiers, and audience building with customer match lists.
We set up proper conversion tracking using Google Tag Manager and enhanced conversions. Budget allocation adjusts based on performance and margins. You receive weekly optimisation updates and access to a practical dashboard. The emphasis stays on sustainable, profitable growth.
Our Approach as a Google Ads Agency
Google ppc agency engagements start with a detailed audit of your current Google Merchant Center feed, GA4 setup, and existing campaign performance. In the first two weeks we fix feed issues, import or rebuild campaigns, and establish accurate tracking. We implement changes in short sprints — testing bidding strategies and creative approaches together. Then we move to weekly optimisation cycles: adjusting bids by margin data, refreshing asset groups in Performance Max, and updating negative keywords. Every decision is recorded so you understand exactly why spend shifted or a campaign paused. This mirrors how we manage ads for our own stores.
Google Ads Funnel Strategy for High-Converting Campaigns
Google ads agency work succeeds when you build campaigns around the full customer journey. We map Search campaigns to bottom-of-funnel intent keywords while using Performance Max and remarketing to reach mid- and top-funnel audiences. For ecommerce we create separate asset groups or campaigns for cold traffic, warm audiences, and past buyers. This layered approach improves overall conversion rates and reduces CPA. We test different ad formats and landing page experiences at each stage so the right message reaches the right person at the right time.
Google Ads Campaign Types and When to Use Them
Google ads agency campaigns perform better when built around the customer journey. We align Search campaigns with bottom-funnel intent keywords while using Performance Max and remarketing to engage mid- and top-funnel audiences. Performance Max combines multiple inventory types for broader reach when you have good conversion data. Display and remarketing help re-engage visitors. We decide the mix after reviewing your margins, competition, and historical performance rather than applying the same structure to every account.
Performance Max Campaign Strategy and Scaling
Google ads agency management of Performance Max requires careful asset group segmentation. We split groups by margin tiers and product velocity instead of using one large campaign. This gives better control over bidding and creative delivery. We feed customer match lists and value-based signals so the algorithm learns profitable customers faster. Scaling happens gradually — we increase budgets on winning asset groups while monitoring ROAS and CPA. Many clients see solid results once the system has 30–60 days of clean conversion data.
Landing Page Optimization for Google Ads Campaigns
Google ppc agency campaigns perform better when landing pages match the ad intent and load quickly. We review your product and category pages for clear calls-to-action, trust signals, and mobile experience. We recommend specific changes such as faster load times, better variant selection, and clearer pricing. Even small improvements here can lift conversion rates from the typical ecommerce range of 1.5–4% and improve Quality Scores, which helps lower CPC over time.
How Our Google Ads Agency Improves ROI and Reduces CPA
Google ads marketing agency teams improve ROI by focusing on margin-aware bidding and audience segmentation. We pause or protect low-margin products while scaling spend on winners. In Performance Max we use first-party data signals to accelerate learning. For a typical store we aim to move blended ROAS upward while keeping CPA in check. Our automotive client achieved 18.55× ROAS on $118,000 in sales after proper feed work and campaign segmentation. Our founder’s own brand has generated over $1.5M in sales at 4.64 ROAS using the same disciplined approach.
Google Ads Remarketing Strategy for Higher Conversions
Google advertising agency remarketing uses your own customer data to reach past visitors with relevant ads. We build lists based on site behaviour, add-to-cart actions, and purchase history, then layer them with bidding adjustments. Dynamic remarketing shows the exact products users viewed. This often delivers higher conversion rates at lower CPA than cold traffic. We combine it with Performance Max and Search for a coordinated funnel that nurtures visitors toward purchase.
Google Ads Conversion Tracking and Attribution Setup
Google ads agency work requires accurate tracking from day one. We set up enhanced conversions and server-side tagging through Google Tag Manager so you see real revenue even after privacy changes. We connect GA4 properly and avoid relying on last-click attribution alone. This gives a clearer picture of which campaigns and keywords actually drive profitable sales. Clean tracking is one of the biggest factors in improving long-term ROI.
Industry-Specific Google Ads Strategies
Google ppc agency strategies vary by vertical. Fashion brands need strong visual Shopping ads and rapid creative testing. Health and beauty benefit from careful compliance and audience targeting. Automotive and home goods often perform well with detailed Search campaigns and remarketing. We adjust asset groups, keywords, and bidding rules based on typical margins and competition in your category. The core process stays consistent, but the execution reflects real differences between niches.
Scaling Google Ads Campaigns Profitably
Google adwords agency scaling requires control, not just increasing budgets. We scale by expanding winning asset groups, adding new keywords from search term reports, and testing additional audiences. We monitor margin-protected ROAS closely so growth stays profitable. Many brands can increase spend 50–100% within a few months when feed quality, tracking, and segmentation are solid.
Google Ads Agency Pricing and Engagement Models
Google ads agency pricing at Yoru Marketing is based on monthly ad spend and account complexity. Retainers cover full management of Search, Shopping, Performance Max, and remarketing. For higher spend levels we can add a performance component linked to incremental profitable revenue. We avoid long contracts and keep terms flexible because we succeed only when your campaigns continue to grow profitably.
How to Choose the Best Google Ads Agency
When evaluating a google ads agency, ask how they structure Performance Max asset groups and how often they optimise product feeds. Inquire about their tracking setup and how they handle margin-based bidding. General agencies often apply the same template everywhere. A strong google ppc agency discusses your specific catalog, margins, and vertical realities. Choose the one that demonstrates hands-on ecommerce experience.
Google Ads Reporting and KPIs That Matter
Google ads marketing agency reporting should focus on actionable numbers. You receive a weekly summary plus access to a dashboard showing ROAS by campaign and product category, CPA, search impression share, and margin impact. We track Quality Score trends, feed performance in Google Merchant Center, and new vs returning customer revenue. All data belongs to you with full export options.
Why Choose Yoru Marketing as Your Google Ads Agency
You have likely worked with agencies that don’t fully understand the pressures of running an ecommerce store — inventory, margins, and daily operations. We do, because we manage our own brands alongside client accounts. Our focus stays strictly on ecommerce, so every recommendation comes from practical experience rather than theory. Book a free strategy call. We will review your current Google Ads setup, identify areas for improvement, and outline a practical plan to make your campaigns more profitable.
We get it; running your eCommerce business is hard.
From keeping track of inventory to dealing with angry Karens to handling social media channels, there’s a lot to do. And you only have so much time in a day.
Our team has been trained by Shri Kanase to seamlessly integrate with your current operations without causing any hiccups.
Once we’re running your Google Ads for you, you’ll be jumping up and down with joy. This is because all our strategies are personally tested on Shri Kanase’s personal eCom brand before getting implemented on your account.
We’re All About Performance
Over here at Yoru Marketing, all we care about is YOU. Your happiness. Your eCommerce brand’s success. Your financial growth. Here’s how we prepare for all of it.
Don’t believe me?
See some of our client results below.
Personal eCommerce brand By Shri Kanase
Jan 01, 2020 to Oct 10, 2021. Over $1.5M in sales at a 4.64 ROAS. All current PPC strategies get tested and run on this eCom brand first. Active to this day.
German Jewelry Brand – Sevora
Nov 15, 2021 to Dec 15, 2021. Yoru Marketing took over right at the beginning of upward trend. Over €40k in sales at a 11.27 ROAS.
USA Dropshipping Client – Warehouses Choice
Jul 12, 2021 to Dec 14, 2021. Over $180k in sales at a 9.42 ROAS. All our winning strategies were implemented on this ad account from the beginning.
USA Toys Brand
– Popitnation
Nov 17, 2021 to Jan 06, 2022. Over $20k in sales at a 6.95 ROAS in an extremely competitive niche.
Australian Health Brand – Private Client
Nov 17, 2021 to Jan 06, 2022. Over $20k in sales at a 6.95 ROAS in an extremely competitive niche.
Automotive Niche eCommerce Brand – Full Send Diesel
Oct 23, 2021 to Dec 25, 2021. $118,000 in sales at a 18.55 ROAS
Commonly Asked Questions
What does a google ads agency actually do for ecommerce brands?
A google ads agency builds and optimises Search, Shopping, and Performance Max campaigns to drive store sales. We clean product feeds in Google Merchant Center, segment campaigns by margin tiers, and set bidding rules that protect profitability. For most mid-market stores we manage everything from keyword expansion and negative lists to audience signals and weekly optimisation. The goal is consistent revenue growth at a healthy ROAS rather than simply increasing traffic.
How quickly can a google ads agency improve campaign performance?
With accurate tracking and a healthy product feed, you can see initial improvements within 3–5 weeks as the algorithm receives good data. More meaningful lifts in ROAS and CPA often appear between 60 and 90 days after feed optimisation, asset group refinement in Performance Max, and several rounds of testing. Brands with baseline conversion rates above 1.8% usually progress faster.
What is the difference between managing Google Ads in-house versus hiring a google ads marketing agency?
In-house teams often lack time for daily feed maintenance, search term mining, and testing new audience signals. A google ads marketing agency brings structured weekly optimisation, experience across many catalogs, and tools like Google Tag Manager for proper tracking. This usually results in better margin control and lower CPA over time compared to splitting attention across multiple business tasks.
How does a google adwords agency structure Performance Max campaigns?
We create multiple asset groups segmented by product margins and sales velocity rather than one large campaign. This allows tighter bidding control and faster learning. We add customer match lists and value-based signals so the system prioritises profitable customers. Regular refreshes of creatives and audience data keep performance stable as you scale.
Do you handle remarketing as part of google ads agency services?
Yes. Remarketing forms an important layer for most ecommerce accounts. We build dynamic remarketing campaigns that show previously viewed products and adjust bids for warm audiences. Combined with Performance Max and Search, this helps move visitors through the funnel and often delivers higher conversion rates at lower cost.
What tracking setup does a good google ppc agency implement?
We use Google Tag Manager with enhanced conversions and server-side tagging so attribution remains reliable after privacy updates. We connect GA4 properly and avoid heavy reliance on last-click data. Clean tracking is essential for making accurate bidding and scaling decisions.
How is pricing structured for google ads agency services?
Retainers are based on monthly ad spend and catalog complexity. The fee covers full management of Search, Shopping, Performance Max, remarketing, feed optimisation, and reporting. Larger spenders can include a performance element. We keep contracts flexible month to month.
Should I run Google Ads together with Meta ads?
Most of our clients run both platforms. We coordinate audiences and budget allocation so you avoid overlap waste and gain a clearer view of blended performance. Google handles strong intent traffic while Meta supports broader reach and dynamic retargeting.
Commonly Asked Questions
Why are we the best Google Ads Agency in the U.S?
We're the fastest growing AND the best Google Ads agency because of our drive towards profitability. We treat profits as the #1 goal for all our clients and set realistic expectations right from the get-go. This lets us achieve the expected results 99% of the time.
Will using our services break the bank?
Our service fees are fully customized on a case to case basis. On average, our fees start at $3,000 as we not only handle Google Ads for you, but also Facebook Ads retargeting and Bing Ads. This is followed by landing page optimizations.
What metrics do we mostly track?
Our team here at Yoru Marketing is trained to extract important data from all metrics however, we do have a few favorites. Some of these include CPC, CPP, ROAS, and Search Impression share. These metrics give us direction.
How do we optimize the Google Ads campaigns?
We optimize them based on the last 14 days to 30 days worth of data. Google Ads is a search based platform; it requires time to properly allocate not only the purchases, but also the actual data which the algorithm uses to improve performance.
Why not just run your own eCommerce brands if your strategies work so well?
Our founder, Shri Kanase, has successfully run multiple 7-figure brands and to this day, has stores he runs. In addition, many of our team members are those who have run their own eCom stores in the past.
The strategies which we implement on your ad accounts get tested on our personal brands first. Lower risk for you.
Do we guarantee any kinds of results?
The word' guarantee' is a very strong word and in our opinion, should not be used in business. There are too many unknown factors in business that can change the trajectory of it within seconds. However, we do guarantee that we'll create a realistic goal right from the beginning and use working ad strategies that have worked time and time again after thousands of tests.
This alone increases the overall chances of success to around 99%.
What makes you any different than the gazillion Google Ad agencies out there?
In a marketplace where agencies are boasting their "jack of all trades" culture, we strive to have only one focus: Google Ads. Not only are we content creators on Google Ads strategies on Youtube, but we also run our own eCom brands. This keeps us in direct connection with you, our client, as it gives us a feeling that we're spending our own money when we run your ads.
More personalization to fit your needs and desires and less robotic automation.
How much experience do you have with Google Ads and eCom?
Shri Kanase, our founder, started off his career selling on eBay at a tender age of 12. At the time, he did this to get enough cash for video games. This slowly evolved into him running his own stores and doing over $100k before he reached 20. As of now, Shri Kanase and the entire Yoru Marketing team has over 6 figures of ad spend experience with Google.
Simply put, we live, eat, and breathe Google Ads.
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